Director of Social Media Strategy
About Levels
Levels exists to cut through the noise in sports nutrition. We build clean, high-quality protein products for real people who care about what goes in their body and why. No hype. No filler. No shortcuts. We are a consumer brand built on radical authenticity, sharp tone, and disciplined execution.
Social at Levels is not a content treadmill. It is a strategic growth and brand channel that drives culture, conversation, and commercial impact.
The Role
The Director of Social Media Strategy owns the organic social vision and execution across platforms. This role is responsible for turning brand positioning into culturally relevant, high-performing social presence that builds awareness, community, and demand.
This is a hands-on leadership role for someone who understands that social is both creative and commercial. You will lead platform strategy, content direction, creator collaboration, and performance analysis while working closely with Brand, Creative, Performance Marketing, Retail, and Influencer teams.
What You’ll Own
Social Strategy & Platform Leadership
- Own platform strategy across Instagram, TikTok, YouTube, and emerging channels
- Define content pillars, tone, and publishing cadence aligned with brand positioning
- Translate brand campaigns into platform-native social execution
- Continuously evolve strategy based on platform trends, audience behavior, and performance data
Content & Creative Direction
- Lead development of social-first creative concepts, series, and recurring formats
- Partner with Creative to produce content that is culturally sharp and performance-aware
- Ensure social content reflects brand standards while remaining native to each platform
Community & Cultural Relevance
- Build a social presence that drives conversation, not just impressions
- Oversee community engagement standards and tone
- Identify and activate timely cultural moments that align with brand voice
Creator & Influencer Integration
- Partner with Influencer and Performance teams to align organic and paid creator strategies
- Identify creators who align authentically with the brand
- Develop scalable systems for integrating user-generated and creator content into social strategy
Performance & Accountability
- Own social KPIs including engagement, reach, audience growth, and social-attributed impact
- Partner with Analytics to measure content effectiveness and inform creative direction
- Use insights to refine messaging, formats, and distribution strategies
Retail & Omnichannel Alignment
- Support retail launches and key accounts with strong social amplification
- Ensure social content aligns with omnichannel initiatives and product priorities
Who You Are
- A culturally fluent social strategist with strong creative instincts
- Comfortable owning outcomes, not just posting content
- Deeply knowledgeable about platform dynamics and audience behavior
- Fast-moving, decisive, and detail-oriented
- Energized by building a brand people actually follow and talk about
Requirements
Experience
- 7–12 years of direct social media strategy experience, with increasing ownership and leadership responsibility
- For Director-level consideration: 4+ years operating at a senior or director level owning social strategy end-to-end
- 4+ years of experience within consumer goods, specifically in food & beverage, supplements, sports nutrition, or adjacent lifestyle categories
- Demonstrated experience growing and scaling brand social presence across multiple platforms
- Experience integrating social strategy within an omnichannel consumer brand
Platform & Functional Expertise
- Deep expertise across Instagram, TikTok, and YouTube
- Strong understanding of social analytics and content performance metrics
- Experience collaborating with creative, influencer, and performance marketing teams
- Ability to develop both evergreen content systems and reactive cultural moments
Category & Industry Knowledge (Nice to Have)
- Experience in sports nutrition, supplements, or food & beverage
- Experience supporting retail launches or omnichannel brand initiatives
- Familiarity with creator-driven commerce and social-to-DTC pathways