🚀 DIRECTOR OF SALES
📌 Position: Director of Sales
🏢 Department: Sales
📣 Reports To: VP of Operations
💼 Job Type: Full time, W2, Salary position + Commission | $125k base salary with on target earnings of $200k+ and uncapped commissions
🌟 Role Overview
The Director of Sales is a senior sales leader responsible for building, leading, and scaling a high performing sales organization that delivers predictable revenue growth. This role translates executive level goals into executable sales strategies, develops strong frontline leaders, and ensures disciplined execution across the entire sales funnel.
This is a hands-on leadership role suited for a growth stage organization. The Director of Sales owns team performance, sales execution, and operating rigor while partnering closely with Operations, Marketing, and Finance to ensure alignment, accountability, and scalability.
The ideal candidate is both a people leader and an operator. They are comfortable coaching managers, diagnosing performance gaps, implementing process improvements, and communicating clearly with executive leadership.
📊 Key Responsibilities
👥 Sales Leadership and Team Development
• Build, lead, and retain a high performing sales organization, including setters (SDRs) and closers (Business Consultants)
• Hire, onboard, train, and develop sales managers and individual contributors
• Establish clear expectations, performance standards, and accountability across the team
• Foster a collaborative, professional, and values aligned sales culture
• Provide consistent coaching and feedback through regular one on ones and performance reviews
📈 Sales Strategy and Execution
• Translate executive level revenue goals into actionable sales plans and execution strategies
• Set and manage quotas, targets, and capacity planning across sales teams
• Ensure consistent execution of sales processes, scripts, and best practices
• Continuously evaluate and optimize the sales funnel to improve conversion, efficiency, and revenue predictability
• Conduct regular call audits and quality reviews to ensure sales excellence and adherence to standards
📉 Performance Management and Metrics
• Own sales performance metrics and reporting across all sales teams
• Track, analyze, and communicate key KPIs including conversion rates, quota attainment, pipeline health, and productivity
• Ensure timely submission of weekly sales performance reports to executive leadership
• Partner with managers to address underperformance through coaching, redeployment, or corrective action when necessary
🤝 Cross Functional Collaboration
• Partner with Marketing to align lead generation strategy, funnel quality, and campaign performance
• Collaborate with Operations and Finance on forecasting, headcount planning, and capacity modeling
• Maintain a strong understanding of customer needs, objections, and buying behavior and ensure insights flow throughout the organization
🔗 Strategic Partnerships
• Oversee the Strategic Partnerships function and manage the partnerships sales representative
• Ensure partnerships are aligned with revenue objectives and operational priorities
• Track performance and ROI of partnership driven opportunities
🎯 Success Metrics
Success in this role is measured by outcomes, not activity alone. Key indicators include:
• Consistent achievement or exceedance of revenue targets
• Sales managers meeting or exceeding performance expectations
• High percentage of sales team members achieving quota
• Improved conversion rates across key funnel stages
• Strong sales team engagement, retention, and cultural alignment
• Accurate, timely, and actionable sales reporting to leadership
🗓️ Communication and Operating Cadence
Daily
• High priority sales issues communicated via Slack with the VP of Operations
Weekly
• Submission of end of week sales performance report by end of week
• Weekly one on one with the VP of Operations, prepared with insights and updates
• Weekly one on ones with direct reports
Ongoing
• Participation in weekly, monthly, quarterly, and annual leadership meetings as required
✅ Required Qualifications
• 4 plus years of senior sales leadership experience at the Director level or equivalent
• Proven experience building and managing high performing sales teams
• At least 2 years of B2B sales experience
• Strong understanding of sales metrics, forecasting, and performance management
• Excellent communication skills with the ability to influence across departments
• Experience working with remote or distributed sales teams
• Comfort operating in a fast paced, results driven environment
⭐ Preferred Attributes
• Experience in a growth stage or scaling organization
• Strong operational discipline with the ability to balance strategy and execution
• Ability to lead through ambiguity and drive clarity for others
• High ownership mindset with strong judgment and decision making skills
📌 This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.