Job Description
Position: Director of Sales, Europe
Location: Europe (Remote)
About Avalon Analytics:
Avalon Analytics is a leading SaaS provider in the hospitality industry, offering a business intelligence platform specialized in Revenue Management. Headquartered in Bangkok with a growing global footprint, we help hotels and hospitality groups unlock their full commercial potential through data-driven insights and real-time analytics.
Role Summary:
We are seeking an experienced and commercially sharp Director of Sales to lead Avalon Analytics’ market entry and revenue growth across Europe. This is a senior individual contributor and market-building role, responsible for developing regional sales strategy, establishing key partnerships, and closing high-value deals with hotels, hotel groups, and hospitality technology networks. The ideal candidate combines deep knowledge of the European hospitality landscape with a proven track record of building pipeline and closing enterprise-level SaaS deals.
Key Responsibilities:
• Own and execute the European sales strategy in alignment with global commercial objectives set by the CCO.
• Identify, qualify, and close new business with independent hotels, hotel groups, and regional hospitality clusters across key European markets.
• Build and maintain senior-level relationships with commercial, revenue, and operations leadership at target accounts.
• Develop a structured approach to pipeline generation, including strategic outreach, industry partnerships, and event representation.
• Lead the full sales cycle from prospecting through negotiation to contract signature, ensuring deal quality and commercial viability.
• Work cross-functionally with marketing, product, and customer success to align regional needs with platform capabilities and go-to-market messaging.
• Represent Avalon Analytics at major European hospitality and travel technology events, building visibility and credibility in the market.
• Provide the CCO with regular reporting on pipeline status, deal progression, market intelligence, and competitive dynamics.
• Where relevant, recruit and develop junior sales talent to support regional scale.
Qualifications:
• Proven experience in a senior sales or business development role within SaaS, hospitality technology, or hotel commercial operations.
• Strong existing network across European hotel groups, management companies, or hospitality technology ecosystems.
• Deep understanding of hotel revenue management, distribution, and commercial strategy.
• Demonstrated ability to navigate complex, multi-stakeholder sales cycles and close enterprise deals.
• Excellent communication and executive-level presentation skills.
• Comfortable operating independently in a remote, cross-timezone environment with a high degree of ownership.
• Fluent English required; additional European languages are a strong advantage.
• Willingness to travel extensively across the region for client engagement and industry events.