Remotehey

Role: Director of Global Marketing

Department: Global

Location: Western Canada (Ideally Vancouver). Remote/hybrid with occasional travel.

Employment Type: Full time, permanent

About Dingo Software

Dingo Software is the global leader in predictive maintenance software for the mining industry, serving some of the world’s largest mining companies. We are best known for driving efficiency, longevity and reliability for machines that matter. With 30+ years of asset health data, we're scaling rapidly under Riverside Company ownership to capture significant market opportunities.

Following recent investment from The Riverside Company, Dingo is executing an ambitious growth strategy. We're building world-class commercial capabilities to support this growth journey.

The Opportunity

We’re seeking an innovative B2B marketing leader to join Dingo as our Director of Global Marketing. In this role, you’ll own the marketing vision and deliver clear, measurable impact on Dingo’s growth and commercial objectives. You’ll lead global marketing strategy and planning, provide strong team leadership, oversee, while actively contributing to, high-quality execution across key channels, and implement measurement frameworks that drive accountability and continuous improvement.

You’ll be a key driver of Dingo’s next stage of growth and global brand presence, responsible for integrated global and regional B2B programs that align with our business priorities, support the sales motion, and contribute directly to pipeline and revenue. This role calls for a builder’s mindset, a deep understanding of complex B2B buying cycles, and a strong bias for execution.

Key Responsibilities

Strategic Marketing Leadership:

• Develop and execute a cohesive global marketing strategy that encompasses brand awareness, lead generation, customer acquisition and customer expansion.
• Conduct market research and competitive analysis to identify emerging trends, market opportunities, and competitive threats, translating insights into actionable marketing plans.
• Collaborate closely with sales and product teams to ensure alignment and integration of marketing efforts with sales goals and product roadmaps.
• Define and track key performance indicators (KPIs) for all global marketing initiatives, providing regular reporting, analysis and insights on campaign and channel effectiveness.
• Continuously optimize marketing strategies based on performance data, market feedback, and evolving business priorities.

Global Campaign Management & Execution:

• Lead and actively participate in the planning, execution, and optimization of integrated global marketing campaigns across various channels, including digital marketing (SEO, SEM, social media, content marketing), events (trade shows, webinars), email marketing, and PR.
• Develop compelling and consistent messaging and creative assets that resonate with target audiences in different geographies, ensuring brand guidelines are upheld globally.
• Implement robust lead nurturing programs designed to move prospects through the sales funnel efficiently and effectively.
• Leverage, optimize and continuously evolve the marketing tech stack (Automation, CRM & AI tools) to improve marketing efficiency, data accuracy, and lead management.
• Own and manage the global marketing budget, ensuring optimal allocation of resources to maximize return on investment.

Brand Management & Thought Leadership: 

• Act as a guardian of the global brand identity, ensuring consistent messaging and brand representation across all touchpoints and regions.
• Develop and execute thought leadership initiatives, positioning the company as an industry authority, building awareness and preference through content creation, speaking engagements, and media relations.
• Cultivate strong relationships with key industry influencers, analysts, and media outlets to enhance brand visibility and credibility.

Cross-Functional Collaboration: 

• Build strong cross-functional relationships and drive strong collaboration across the business, particularly with Sales, Product & Customer Success leaders and teams. 
• Facilitate effective communication and information flow across teams to ensure alignment on marketing priorities and successful, integrated execution. 

Key Measures of Success:

• Marketing-Sourced & Marketing-Influenced Pipeline (revenue and deal volume targets)
• Cost per Opportunity
• Cost per Closed Won Project
• Leading Indicators: Volume and cost per MQL & SQL

Required Skills & Experience

We’re looking for someone who embodies the mindset and behaviors that drive success at Dingo. Here’s what “great” looks like in this role:

Education:

• Bachelor's degree in Marketing, Business or similar.

Experience:

• 5-10+ years in Global Marketing Leadership roles at high growth B2B tech companies (scaling from $10M -> $25M ARR) 
• Strong commercial acumen and ability to align and connect marketing strategy with business outcomes 
• Proven track record developing and executing effective acquisition campaigns across a diverse channel mix, with a lean team and budget 
• Can effectively manage both strategy and execution 
• Solid understanding and ability to work hands on in the Marketing tech stack 
• Executive-level communication skill

Attributes / Competencies

• Innovative: You’re looking forward, not back. You consistently identify and explore new ideas, tools and perspectives.
• Analytical & Data-Driven: You are analytical and data-driven, with a test-learn-iterate mindset.
• Track Record of Success: You’ve consistently achieved outstanding results and delivered measurable impact in past Marketing roles at high-growth tech companies. You thrive in fast-paced environments and are known for “getting things done” with the ability to work through ambiguity and deliver results collaboratively and creatively, at pace.
• Curiosity: You ask smart questions, actively listen, and work to deeply understand our business and our customers.

Success Measures

• Marketing-Sourced & Marketing-Influenced Pipeline (revenue and deal volume targets)
• Cost per Opportunity
• Cost per Closed Won Project
• Leading Indicators: Volume and cost per MQL & SQL

Compensation & Benefits

• Competitive base salary
• Performance bonus
• Professional development
• Flexible working arrangements

Diversity & Inclusion

At Dingo, we believe diversity drives innovation and inclusion fuels success. We are committed to creating an environment where every team member feels valued, respected, and empowered to contribute their unique perspectives.

We welcome applicants from all backgrounds, identities, and experiences, and we actively work to build a culture that celebrates differences while fostering belonging.

If you’re excited about this role but your experience doesn’t align perfectly with every qualification listed, we encourage you to apply — you might be the right candidate for us.

Other Local/Regional Considerations

Only candidates legally permitted to work in Canada should apply. No visa support or relocation can be offered with these roles.

How to Apply

Interested candidates are invited to submit a detailed CV/resume and cover letter outlining their relevant experience and qualifications.

All applications will be treated in strict confidence, and only shortlisted candidates will be contacted.