Director of eCommerce - Children's Brand
Remote
Our client, a high-growth children’s brand, is seeking a mission-driven, hands-on leader to own and scale their direct-to-consumer (DTC) eCommerce channels. As Director of eCommerce, you will manage their Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership.
Core Responsibilities
- Ecommerce Growth: Own the P&Ls for Shopify and TikTok Shop
- Growth Engine: Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
- Team Leadership: Lead and develop a high-performing eCommerce team, fostering a culture of accountability and results.
- Paid Media: Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
- Conversion Optimization: Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
- Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.
Requirements
Who You Are
- You are a high ownership leader who thinks like a general manager, not just a marketer. You are energized by building systems, leading people, and owning outcomes.
- You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
- You have a proven track record growing brands beyond $20M in revenue.
- You are deeply fluent in Meta and TikTok Ads and high velocity creative testing.
- You are hands-on with Shopify, Klaviyo, and Postscript.
- You understand bundles, upsells, funnels, and LTV deeply.
- You can write, review, and optimize high-converting landing pages.
- You are comfortable leading a remote team with clear cadences and accountability.
- You value integrity, move fast with intention, and follow through every time.