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Freebird - remotehey

Director of eCommerce & UX Optimization (CRO)

usa / Posted

At Freebird, we're elevating the men's personal care experience by forging an unparalleled online journey for our customers. We’re on the lookout for a Director who thrives on diving deep into website analytics, comprehending customer behaviors, and architecting web experiences and funnels that seamlessly guide our audience to conversion. This role is the nexus of enhancing user experience, optimizing the conversion funnel, and applying strategic funnel tactics to maximize both CVR and RPV, including the optimization of AOV. If shaping digital touchpoints to enhance customer journeys and driving revenue-centric strategies resonates with you, we’re excited to embark on this journey with you.

Key Responsibilities:

  1. Drive Revenue Optimization:
    • Rapid Experimentation: Build, mentor, and lead an agile experimentation team. Your squad should epitomize nimbleness, consistently identifying and deploying tests on our highest-impact site areas to uncover conversion growth avenues.
    • Holistic Strategy: Champion a comprehensive approach that not only emphasizes Conversion Rate (CVR) but also magnifies Revenue Per Visitor (RPV) through strategic enhancements in upsells, cross-sells, and overall purchase value.
    • Collaborative Efforts: Partner intimately with acquisition teams, employing your team's findings to refine the user experience and sales funnel. The goal? Ensuring the pinnacle of efficiency in our quest for new customer acquisition.
  2. Lead UX Strategy & Design:
    • Craft and enforce UX strategies that both resonate with Freebird’s business goals and amplify RPV and AOV.
    • Elevate the customer journey with state-of-the-art UX design practices, ensuring an intuitive and engaging shopping experience.
  3. Data-Driven Insights:
    • Harness web data analytics to generate actionable insights for superior customer acquisition, retention, and overall purchase value.
    • Consistently gauge website performance KPIs, aligning optimization strategies with overarching business growth objectives.
  4. Team Leadership & Management:
    • Direct and nurture a proficient eCommerce and optimization team, instilling a culture of innovation and expedited execution.
    • Collaborate seamlessly with cross-departmental teams to align the site with the broader company vision and objectives.
  5. Ownership of eCommerce Platform:
    • Assure the platform's robustness and adaptability, positioning it for international expansion and cutting-edge technological integrations.
    • Remain updated with emerging eCommerce trends, integrating best practices to ensure Freebird remains at the industry’s forefront.


  • Bachelor's degree in Business, Marketing, Design, or a related field.
  • Demonstrated success in eCommerce optimization, particularly CVR and RPV.
  • Solid acumen in deriving and acting upon web data analytics insights.
  • Strong leadership capabilities with a knack for team empowerment.
  • Experience within subscription business models and the men's personal care space is a plus.
  • Agility in dynamic settings, managing multiple tasks and meeting tight deadlines.
  • Excellent communication skills.


  • Full Remote Flexibility: Enjoy the freedom to work from your desired location.
  • Comprehensive Medical Benefits: Your health is paramount; benefit from our top-tier medical offerings.
  • Competitive Compensation & Bonuses: Receive a generous salary complemented by substantial performance bonuses, structured to align with the collective goals of our team.
  • Unlimited PTO: Find your rhythm, balancing work and rest on your terms.
  • Upward Mobility: Craft your growth story within our vibrant brand.
  • Be Part of Our Growth: Engage at the forefront of a brand primed for stellar ascent, influencing its trajectory.