Description
Digital Marketing Specialist - Contract
Emphasis in modern marketing tech, AI, and automation
Remote: Raleigh, NC or NYC preferred
We’re hiring a Digital Transformation Consultant for a high-impact contract role within a global CPG organization. This is a unique opportunity to lead digital transformation workstreams within a dynamic business unit, driving the end-to-end digitization of marketing. This includes leading the adoption of digital marketing capabilities across consumer engagement, innovation, and performance measurement, with an emphasis on expanding AI and automation.
Key Responsibilities
Skills:
Digital Marketing Specialist - Contract
Emphasis in modern marketing tech, AI, and automation
Remote: Raleigh, NC or NYC preferred
We’re hiring a Digital Transformation Consultant for a high-impact contract role within a global CPG organization. This is a unique opportunity to lead digital transformation workstreams within a dynamic business unit, driving the end-to-end digitization of marketing. This includes leading the adoption of digital marketing capabilities across consumer engagement, innovation, and performance measurement, with an emphasis on expanding AI and automation.
Key Responsibilities
- Serve as a trusted digital advisor and strategic partner to marketing leadership and teams
- Develop and execute strategies that leverage digital technologies, AI, and automation to enhance marketing effectiveness
- Lead the end-to-end digitization of marketing for the BU, including the prioritization, planning, and implementation of digital capabilities
- Align marketing analytics, technology, and AI initiatives with business objectives and strategic priorities
- Drive cross-functional alignment across marketing, product, and operations teams to ensure adoption and sustained use of digital tools
- Advocate for user-centricity by engaging local stakeholders, collecting feedback, and promoting continuous improvement
- Lead deployment of tailored products, ensuring successful rollout and measurable outcome
- Ensure timely validation, sign-off, and success tracking of digital initiatives by stakeholders
- Act as the primary liaison between Marketing and global operations/technology teams, managing risks, resolving issues, and unlocking opportunities
- Identify and champion opportunities to leverage AI and automation for growth, productivity, and operational efficiency
Skills:
- Proven experience leading digital marketing transformation in a complex, matrixed organization. CPG experience strongly preferred
- Deep digital acumen, with hands-on understanding of modern marketing tech stacks, AI, and automation
- Strong business acumen, with an ability to quickly understand business unit goals and translate them into digital strategies
- Exceptional program and project management skills with a track record of delivering business outcomes
- Strong influencing, communication, and stakeholder engagement skills at all levels of the organization
- Comfortable operating at the intersection of marketing, technology, and business operations
- Contract/Part-time: 30 hours/week
- Location: Remote; Raleigh, NC or NYC preferred
- Competitive compensation aligned with experience and scope of work.