The Digital Marketing Manager is responsible for planning, executing, optimizing, and scaling integrated digital marketing initiatives across multiple digital channels. This role also owns day-to-day management of an AI-powered digital marketing platform, leveraging automation, predictive analytics, and performance insights to drive growth, efficiency, and ROI.
The ideal candidate combines strategic thinking, hands-on execution, data fluency, and digital marketing expertise to deliver measurable business outcomes. A very efficient and confident communicator is a must. Solid with working in a fast-paced environment + proactive and a go-getter!
Digital Strategy & Campaign Management
- Develop and execute multi-channel digital marketing strategies aligned with business and revenue goals
- Plan, launch, and optimize campaigns across multiple channels, including but not limited to:
- Paid search (Google, Bing)
- Paid social (Meta, LinkedIn, TikTok, X, etc.)
- Additional channels: MNTN, Linear, Hulu, Spotify, Pandora, +more
- Display & programmatic advertising
- Website & conversion rate optimization (CRO)
- Mobile and app-based marketing
- Retargeting and remarketing campaigns
AI-Powered Marketing Platform Management
- Own and manage an AI-powered digital marketing platform, including setup, configuration, and ongoing optimization
- Leverage AI capabilities such as audience segmentation, predictive modeling, automated bidding, creative optimization, and personalization
- Translate AI-generated insights into actionable marketing strategies and performance improvements
- Ensure data integrity and proper integration with CRM, analytics, and ad platforms
Performance Optimization & Analytics
- Monitor and optimize campaign performance using KPIs such as CAC, ROAS, LTV, conversion rates, and engagement metrics
- Design and maintain dashboards and reports for leadership and stakeholders
- Conduct A/B testing and experimentation across channels, creative, and messaging
- Use data and AI insights to continuously improve efficiency and scalability
Cross-Functional Collaboration
- Partner with content, creative, sales, product, and analytics teams to ensure consistent messaging and execution
- Coordinate with external agencies, vendors, and technology partners as needed
- Provide guidance on best practices for AI-driven and data-led marketing
Budget & Channel Management
- Manage and optimize digital marketing budgets across channels
- Allocate spend based on performance, growth opportunities, and AI-driven recommendations
- Forecast results and provide recommendations for scaling or reallocating resources
Required Qualifications
- 5+ years of experience in digital marketing with hands-on multi-channel management
- Proven experience managing paid and organic digital channels at scale
- Ideal, but not required -strong experience working with AI-powered marketing platforms, automation tools, or advanced martech stacks
- Deep understanding of performance marketing, attribution, and analytics
- Proficiency with tools such as Google Analytics, ad platforms, CRM systems, and marketing automation tools
Compensation: Based on experience
Open to Contract