About The Company
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform designed to empower marketing agencies, entrepreneurs, and businesses to elevate their digital presence and accelerate growth. Serving a diverse, global community of over 2 million businesses, our platform enables users across various industries to streamline their operations, generate leads, and achieve their business objectives. With a robust infrastructure that processes over 15 billion API hits and manages more than 2.5 billion message events daily, HighLevel operates with a sophisticated architecture comprising 470 terabytes of data distributed across five databases and a network of over 250 microservices. Our platform also supports over 1 million domain names, reflecting our extensive reach and reliability. We are committed to innovation, scalability, and providing tools that help our clients succeed in a competitive digital landscape.
About The Role
We are seeking a highly experienced Manager of Digital Marketing to lead our Digital Marketing team. This role is pivotal in designing and executing scalable marketing programs that directly contribute to business growth. The ideal candidate is a strategic thinker with proven leadership skills, capable of managing a diverse team of marketing professionals. You will be responsible for developing comprehensive growth and acquisition strategies, managing marketing campaigns, and optimizing customer lifecycle touchpoints. Your expertise in data-driven decision-making will enable you to monitor performance metrics, generate insights, and continuously improve marketing effectiveness. As a key collaborator across departments such as Product Marketing, RevOps, Customer Success, and Affiliate Management, you will ensure alignment on business goals and contribute to the overall success of HighLevel’s growth initiatives.
Qualifications
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government record keeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform designed to empower marketing agencies, entrepreneurs, and businesses to elevate their digital presence and accelerate growth. Serving a diverse, global community of over 2 million businesses, our platform enables users across various industries to streamline their operations, generate leads, and achieve their business objectives. With a robust infrastructure that processes over 15 billion API hits and manages more than 2.5 billion message events daily, HighLevel operates with a sophisticated architecture comprising 470 terabytes of data distributed across five databases and a network of over 250 microservices. Our platform also supports over 1 million domain names, reflecting our extensive reach and reliability. We are committed to innovation, scalability, and providing tools that help our clients succeed in a competitive digital landscape.
About The Role
We are seeking a highly experienced Manager of Digital Marketing to lead our Digital Marketing team. This role is pivotal in designing and executing scalable marketing programs that directly contribute to business growth. The ideal candidate is a strategic thinker with proven leadership skills, capable of managing a diverse team of marketing professionals. You will be responsible for developing comprehensive growth and acquisition strategies, managing marketing campaigns, and optimizing customer lifecycle touchpoints. Your expertise in data-driven decision-making will enable you to monitor performance metrics, generate insights, and continuously improve marketing effectiveness. As a key collaborator across departments such as Product Marketing, RevOps, Customer Success, and Affiliate Management, you will ensure alignment on business goals and contribute to the overall success of HighLevel’s growth initiatives.
Qualifications
- 8–10+ years of experience in digital marketing
- At least 4+ years in a managerial or leadership role overseeing marketing teams
- Proven success in designing and implementing effective digital marketing strategies
- Strong expertise in paid digital channels, SEO/SEM, social media marketing, and marketing automation tools
- Experience managing marketing budgets and cross-functional initiatives
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
- Exceptional analytical skills with the ability to interpret performance data and derive actionable insights
- Excellent communication and team leadership skills
- Lead, mentor, and develop the Digital Marketing team, fostering a culture of accountability, collaboration, and innovation
- Define and execute growth and acquisition strategies to increase platform trials, user engagement, and revenue
- Manage and optimize marketing campaigns across various channels, ensuring targeted messaging and effective customer segmentation
- Oversee customer lifecycle marketing initiatives, from lead capture to product adoption and retention
- Establish KPIs such as trial conversion rates and customer adoption metrics, and monitor performance regularly
- Translate campaign data into insights for continuous optimization and report results to executive leadership
- Collaborate with cross-functional teams including Product Marketing, RevOps, Customer Success, and Affiliate Management to align on goals and strategies
- Manage marketing budgets, resources, and operational workflows to ensure efficient execution of campaigns
- Competitive salary and performance-based incentives
- Health, dental, and vision insurance coverage
- Flexible remote work environment supporting work-life balance
- Opportunities for professional development and career advancement
- Collaborative and innovative company culture
- Access to cutting-edge marketing tools and technologies
- Paid time off and holidays to promote well-being
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government record keeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.