Nysama is a growing resortwear brand redefining effortless elegance through a global, travel-inspired lens. We are looking for a highly motivated, creative, and detail-oriented Digital Marketing Assistant to join our team full-time.
This is an entry-level, work-from-home role (UK-based only) with the opportunity to grow within a fast-moving fashion brand.
ROLE OVERVIEW
You will support the execution and growth of Nysama’s digital presence across social media, content, and email. This role is ideal for someone who is obsessed with fashion, social media, and storytelling, and wants hands-on experience building a brand.
You will also work closely with the founder to shape, structure, and elevate content, while helping drive visibility through influencers and performance insights.
KEY RESPONSIBILITIES
Content Creation & Editing
- Edit short-form video content for Instagram Reels and TikTok (must be highly proficient in CapCut)
- Cut, sync, and format videos using trending sounds and strong pacing
- Structure and compile founder-led content (organising clips, narratives, and storylines)
- Select and organise behind-the-scenes content for posting
- Assist in developing creative content ideas aligned with the brand
Social Media Management
- Write captions for Instagram and Facebook posts (aligned with brand tone)
- Schedule and publish posts
- Post and manage Instagram Stories
- Respond to comments and engage with the community
Influencer & Growth Support
- Research and identify influencers aligned with Nysama’s aesthetic and audience
- Coordinate outreach for affiliate collaborations
- Track influencer activity and support relationship management
Content Planning
- Assist in planning weekly TikTok and Instagram content
- Identify trends and suggest ways to adapt them for Nysama
- Help organise and maintain content calendars
Performance & Reporting
- Conduct regular social media audits (Instagram, TikTok)
- Provide simple performance reports with insights and recommendations for growth
Email Marketing
- Assist with creating and sending a monthly newsletter (via Klaviyo)
- Support with basic email copywriting and formatting
Customer Experience
- Respond to customer emails in a timely, professional, and brand-aligned tone
- Handle basic customer service queries (orders, sizing, shipping, returns)
- Ensure a high-quality, thoughtful customer experience that reflects the Nysama brand
REQUIREMENTS
- UK-based (required)
- Entry-level (0–2 years experience)
- Strong interest in fashion, lifestyle, or luxury brands
- Proficiency in CapCut is required (non-negotiable)
- Ability to structure content and think in narratives (especially for founder content)
- Good eye for aesthetics, pacing, and storytelling
- Strong writing skills for captions and short-form content
- Organized, proactive, and able to meet deadlines
- Comfortable working remotely and independently
- Experience with TikTok growth or viral content
- Familiarity with Canva or basic design tools
- Understanding of Instagram analytics and performance tracking
- Experience with Klaviyo or email platforms
WHAT YOU'LL GAIN
- Hands-on experience building a fashion brand from the ground up
- Direct exposure to brand strategy and founder-led content creation
- Opportunity to grow into a larger marketing role as the company scales
HOW TO APPLY
Please send:
- Your CV to [email protected]
- Links to your social media (if applicable)
- Examples of videos you’ve edited (especially CapCut work)