Position Purpose: The Digital Marketing Specialist handles the production of digital marketing and communications tactics including email production, email automation, digital advertising, and social media advertising. This position also is responsible for content moderation on the AACE website, working with the Content Marketing Manager to make updates to the AACE website. This position coordinates AACE podcasts including managing a content calendar and overseeing the scheduling and recording of AACE podcast episodes. The Digital Marketing Specialist will also assist with branding and the creation of AACE-branded presentations used by spokespeople at conferences and meetings.
Job Specifications:
- Bachelor’s degree required.
- Minimum of 5 years of experience developing targeted digital marketing communications and campaigns.
- Experience with email automation and digital advertising, strong analytical skills, and ability to think strategically.
- Experience working with email automation tools, digital advertising platforms, Drupal CMS, Google Analytics, and Sprout Social preferred.
- Excellent oral and written communication skills. Accountable, attentive to details and strong follow-through.
- Flexible and able to multitask; can work within an ambiguous, fast-moving environment, driving towards clarity and solutions.
- Possesses integrity, credibility, and commitment to the mission of AACE.
- Excellent interpersonal skills and ability to collaborate with colleagues at all levels of the organization.
- Minimal travel may be required up to twice a year.
Duties and Responsibilities:
- Email Marketing & Automation: Design, build, and deploy email campaigns and automation workflows using Feathr platform to support member communications, event promotions, and educational content distribution.
- Digital Advertising: Create and manage digital advertising campaigns through Feathr, including display ads, retargeting, and social media advertising.
- Website Content Management: Collaborate with the Content Marketing Manager to update and moderate content on the AACE website using Drupal CMS, ensuring accuracy and brand consistency.
- Podcast Management: Own end-to-end management of the AACE Podcast using Buzzsprout, including content planning, guest coordination, production oversight, and analytics tracking.
- Presentation & Brand Materials: Create professional, on-brand PowerPoint presentations for AACE spokespeople, leadership, and conference use while maintaining presentation templates and branded assets.
- Analytics & Reporting: Pull and analyze basic metrics from Google Analytics to inform marketing strategy and create reports on website traffic and campaign performance.
- Social Media Support: Schedule and publish social media content using Sprout Social platform while monitoring engagement and supporting organizational marketing campaigns.
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
AACE is an Equal Opportunity employer. Personnel are chosen on the basis of ability without regard to race, color, religion, sex, national origin, disability, marital status or sexual orientation, in accordance with federal and state law.