Join a fast-growing direct-to-consumer telehealth brand focused on weight-loss, hormone balance, metabolic health, and longevity. This role is ideal for a hands-on digital marketing specialist who thrives in a lean, pre-launch environment and is passionate about executing high-impact paid advertising campaigns. You will be responsible for transforming strategic direction into live, data-driven ad campaigns, producing compelling creative assets, and optimizing performance across Meta (Facebook/Instagram) and Google Ads. The position requires a proactive, self-directed marketer with a proven track record in regulated or sensitive categories such as health, supplements, or telehealth, and the ability to manage the end-to-end creative and campaign process.
Deliverables
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Deliverables
- Build, launch, and manage paid ad campaigns across Meta and Google Ads platforms
- Develop and produce ad creative, including static graphics and short-form video content
- Oversee creative pipeline, ensuring a steady flow of new assets for testing and iteration
- Conduct A/B testing and analyze campaign data to optimize performance and drive conversions
- Report on campaign results, providing actionable insights and recommendations
- Collaborate with brand and strategy teams to ensure alignment with overall business objectives
- Maintain compliance with advertising regulations for health and telehealth sectors
- Demonstrated experience managing paid ad campaigns in Meta Ads Manager and Google Ads
- Strong portfolio showcasing successful campaigns and creative assets in health, wellness, or regulated industries
- Proficiency in creating static and video ad creatives using tools such as Adobe Creative Suite or Canva
- Deep understanding of data-driven marketing, campaign optimization, and performance reporting
- Experience working in fast-paced, startup, or pre-launch environments
- Excellent organizational skills and ability to manage multiple projects simultaneously
- Self-motivated, reliable, and comfortable working independently
- Familiarity with advertising compliance requirements for health-related products and services
- Strong communication skills and attention to detail
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.