Location: Remote (North America)
Compensation & Benefits: $50,000–$70,000 base salary (based on experience), performance bonuses tied to content metrics, product stipend, flexible PTO, remote work
The Daily Grind is a fast-growing lifestyle and productivity brand built around a vibrant community, innovative planning systems, and a game-changing disc-bound ecosystem. We’re expanding our content engine to deepen community engagement, grow retention, and elevate the brand’s presence across Instagram, TikTok, Facebook, YouTube Shorts, and internal community channels.
This role is central to that vision. You’ll be the heartbeat of our content output: creating, experimenting, and delivering scroll-stopping Daily Grind videos that reflect our personality, our customers, and our mission to help people make their lives better, one day at a time.
This is a creator role with ownership. You will ideate, script, film, and edit high-volume short-form content that mirrors the Daily Grind brand voice and keeps our audience hooked. You’ll collaborate closely with the CEO, Creative, and Community teams to ensure every video serves a purpose: education, storytelling, engagement, or conversion.
You’ll also help maintain performance momentum by reviewing analytics, refining hooks, testing thumbnails/captions, and constantly evolving to stay ahead of social trends.
• Film and edit platform-native short-form videos (Reels, TikToks, Shorts).
• Develop compelling hooks, strong storytelling structure, and high-retention pacing.
• Maintain brand voice, visual style, and messaging in every piece of content.
• Deliver a consistent weekly output that aligns with calendar priorities.
• Work with the CEO and Creative team to plan content around launches, inserts, promos, brand moments, and community events.
• Build content that supports education, engagement, loyalty, and customer retention.
• Incorporate community feedback and brand-specific themes into content.
• Identify relevant trends, sounds, formats, and storytelling styles.
• Propose fresh content ideas daily based on platform momentum and audience behavior.
• Maintain multiple creative variations for testing (hook variations, caption options, etc).
• Track retention, views, CTR, watch time, saves, shares, and conversion impact.
• Run systematic troubleshooting when content underperforms.
• Maintain a weekly review loop with CEO and Creative team.
• Build a lightweight performance dashboard with insights and next steps.
• Organize footage, projects, thumbnails, captions, scripts, and b-roll libraries.
• Maintain consistent naming conventions and file systems.
• Collaborate with internal creators for UGC sourcing and collaborative content.
• 2–4 years of experience with creating high-performing short-form video content for consumer brands; comfort being on camera; strong understanding of trends, storytelling, and performance data.
• Strong filming and editing skills (mobile-first or CapCut preferred)
• Ability to be on camera with confidence and clarity
• Deep understanding of platform trends, hooks, and retention strategies
• Strong storytelling instincts and high creative output
• Basic understanding of analytics and how to interpret performance data
• Strong communication and collaboration skills
• Experience in lifestyle, planning, stationery, or creator-led brands
• Background in UGC, community-driven content, or influencer work
• Knowledge of Shopify, Meta insights, or basic attribution concepts
• Ability to create simple graphics or thumbnail layouts
• Light photography experience (flat lays, product shots, b-roll)
How to Stand Out: email [email protected]
Record a 3–5 minute video answering:
- Show us 3 pieces of content you created (short-form video preferred). Explain the goal behind each piece, how you approached the hook, and the result.
- Walk us through your creative process. How do you research, script, shoot, edit, and optimize daily content at scale?
- If a video underperforms, what’s your troubleshooting system? What levers do you check? What metrics matter?
- Tell us about a time you aligned content with a brand voice that wasn’t your own. How did you ensure consistency, clarity, and performance?