Data Analyst (Remote)
The Role
XCM is looking for a Data Analyst to join our growing team.
We’re looking for someone with strong SQL experience, excellent Excel skills, and a genuine passion for using data to drive performance. You’ll work across a range of sectors including Retail, Sports, and Gaming, supporting industry-leading brands by delivering clear, actionable insights — often at pace.
This is a fully remote role, but you’ll be part of a collaborative and supportive team. You’ll work closely with Lead Analysts, the Client Team, and wider stakeholders to answer business questions, measure campaign performance, and help clients make smarter, data-driven decisions.
This role is ideal for someone who enjoys working independently, takes ownership of their work, and thrives in a fast-moving environment where priorities can shift quickly.
What You’ll Be Doing
- Owning end-to-end analysis for a range of client and internal requests, from quick-turn insight to deeper performance reviews
- Using SQL to extract, validate, and manipulate large datasets
- Building and maintaining visual reporting and insight outputs using XCM’s Horizon BI tool, ensuring stakeholders can quickly understand performance, trends, and opportunities
- Measuring performance and ROI across online and offline marketing activity
- Analysing customer and campaign behaviour across channels including:
- Web & onsite behaviour
- SMS
- Direct mail
- Social & engagement trends
- Reporting on marketing and customer KPIs such as leads, conversion rate, traffic, engagement, and revenue impact
- Producing insight and recommendations that directly influence campaign optimisation and strategic planning
- Supporting BAU reporting schedules while also delivering ad-hoc analysis requests with speed and accuracy
- Creating clear, visually impactful outputs (reports, decks, dashboards) that translate complex data into a story
- Supporting and contributing to larger analytical projects and roadmap work
- Presenting insight and recommendations confidently to colleagues and clients where required
What We’re Looking For
- Strong SQL experience (essential) — confident writing queries to work with large, real-world datasets
- Strong Excel skills (essential) — comfortable with formulas, pivots, and working with complex spreadsheets
- Confident handling multiple priorities, working at pace, and delivering to deadlines
- Strong analytical thinking — able to spot trends, inconsistencies, and commercial opportunities
- Able to explain insight clearly to non-technical stakeholders
- Proactive and organised — comfortable taking ownership and pushing work forward independently
- Collaborative mindset — enjoys working with others and contributing to shared delivery
Bonus (nice to have)
- Experience with BI / visualisation tools — Superset would be a strong advantage
- Experience in marketing, CRM, ecommerce, or customer analytics
- Exposure to big data environments, warehouses, or automated reporting
Why XCM?
- Fully remote working with a strong team support network
- Exposure to high-profile clients across exciting sectors
- Varied work: BAU reporting, campaign insight, and strategic analytics
- Clear opportunity to grow your technical skillset and analytical capability
- A team that values collaboration, quality, and continuous improvement