As a Marketing Data Analyst, you will play a pivotal role in helping TigerData understand the impact of our marketing efforts and optimize campaign performance. You’ll work deeply with the marketing team to analyze key campaigns and initiatives, create dashboards, and share actionable insights that inform growth strategy. By identifying patterns in user behavior, campaign ROI, and customer journeys, you’ll help the team make smarter decisions and ensure that our marketing investments deliver maximum impact.
This role is perfect for a curious, analytical marketer who enjoys diving into data and working collaboratively to drive measurable results.
What you will be responsible for in this role:
- Develop and maintain marketing dashboards to provide insights into campaign effectiveness and overall marketing performance.
- Prepare detailed reports on marketing campaign performance, highlighting successes, areas for improvement, and actionable insights.
- Measure the effectiveness of various marketing touchpoints and their impact on the customer journey, helping the team understand which channels are driving conversions.
- Monitor and analyze web traffic using tools such as Google Analytics, identifying areas for improvement.
- Assist in developing marketing forecasts and budget allocation recommendations based on data trends and historical performance.
- Analyze spend efficiency across channels and provide insights into optimal budget distribution.
You could be a great fit if you have:
- Strong analytical skills with proficiency in using data analysis tools (e.g., Google Analytics, Excel, Tableau, SQL, etc.).
- Experience with CRM / marketing automation platforms (HubSpot) a plus.
- Ability to analyze large sets of data, identify trends, and provide actionable insights.
- Strong attention to detail with the ability to spot trends and anomalies in data that can inform marketing strategies.
- Highly organized with the ability to manage multiple projects and deadlines simultaneously.
- Ability to think critically and solve problems using data-driven approaches.
- Strong written and verbal communication skills to convey complex data insights clearly to non-technical stakeholders.
- Ability to present findings in a visually compelling and easily digestible format.
- Ability to adapt to a fast-paced environment, working both independently and collaboratively with the marketing team.
You Might Not Be A Great Fit If:
- You don’t have deep, hands on experience with SQL
- You’ve never worked in a marketing analytics role
- You’re unfamiliar with saas, subscription, of consumption-based revenue
- You’re uncomfortable with a fast-paced, dynamic environment where priorities can shift quickly.
- You do not have an interest in building your technical skills, and have a passion for developer tools.