We are looking for an experienced CRM Managers to work with the Swedish and Danish markets. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products.
Location: Copenhagen, on-site. For an exceptional talent, we are ready to discuss a hybrid
Key Responsibilities:
- Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging)
- Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention
- Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI
- Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives
- Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements
- Ensure compliance with data privacy regulations and responsible gaming practices
Requirements:
- 2+ years of CRM experience within iGaming or Betting in the Swedish or Danish Market
- Proven track record of managing CRM campaigns end-to-end, with measurable business impact
- Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar
- Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization
- Excellent project management, communication, and collaboration skills
- B2+ in English
- Proactive, adaptable, and comfortable working in a fast-paced, international environment