About the Role
We’re looking for a Creator Growth Strategist to manage and scale our creator community across TikTok and Instagram.
This is not a typical social media role. You’ll work directly with creators to drive content output, improve performance, and increase revenue across multiple platforms.
You’ll be responsible for turning creators into consistent, high-performing content producers.
- Manage relationships with 50–150 creators across TikTok and Instagram
- Work 1:1 with creators to improve content, hooks, and performance
- Develop daily/weekly content ideas, scripts, and creative direction
- Identify trends on TikTok + Instagram and deploy quickly across creators
- Track creator performance (output, engagement, conversions, GMV where applicable)
- Push creators to post consistently and improve results
- Launch challenges, incentives, and engagement systems
- Identify top creators to scale and underperformers to replace
- Collaborate with internal teams on paid ads, UGC, and organic strategy
- Provide feedback on winning content, messaging, and creative angles
- Deep understanding of TikTok AND Instagram (Reels, Stories, Creator ecosystem)
- Experience working with creators, influencers, or UGC campaigns
- Strong communication and relationship management skills
- Performance-driven mindset (focused on output, not vanity metrics)
- Ability to manage multiple creators simultaneously
- Highly proactive — comfortable pushing creators to perform
- TikTok Shop experience
- Experience running or supporting Instagram creator campaigns
- Affiliate or UGC campaign management experience
- Familiarity with Discord, Slack, or community platforms
- Experience working with DTC or e-commerce brands
- Base Salary: $50,000 – $65,000 (DOE)
- Performance bonuses tied to:
- Creator output (videos/posts per week)
- Active creators
- Revenue / conversions driven
- Work with fast-growing DTC brands across multiple platforms
- Be at the center of creator-driven growth (organic + paid + affiliate)
- High ownership and fast-paced environment
- Opportunity to scale into a senior role as the creator network grows