The Creative Strategist plays a central role in shaping and executing creative strategies across the EMEA region, with a primary focus on the UK, Germany, UAE. Their remit includes overseeing the production and localization of creative assets, collaborating with internal teams and external partners, and driving campaigns that align with the company’s brand and business goals.
Core Responsibilities
Creative Strategy and Ideation
- Develop and execute innovative creative strategies across a full funnel activation from direct response ads and brand campaigns.
- Ensure alignment with the company’s overarching business objectives and brand values.
- Drive creative localization efforts, particularly in the EMEA markets, creating a playbook to refine and scale processes.
Copywriting and Localization
- Produce engaging, on-brand copy for ads and campaigns tailored to the EMEA markets.
- Localize US creative assets for EMEA audiences, ensuring cultural and linguistic relevance.
- Provide British English and German copywriting support as needed, ensuring all content meets the company’s high standards.
Market Research and Insights
- Conduct research into market trends, customer behavior, and competitor activities to inform campaigns.
- Use insights from ambassadors, culinary council members, and studio resources to inspire creative concepts.
Creative Production and Execution
- Manage the end-to-end creative production process, from briefing to final execution.
- Collaborate with internal design and production teams as well as external freelancers to ensure timely delivery of assets.
- Coordinate with US-based content and creative teams to ensure consistent execution and analysis of campaigns.
- Work with the brand team to ensure alignment and maintain a consistent brand in every territory.
Performance Analysis and Optimization
- Analyze campaign performance using data and analytics tools, identifying opportunities to enhance creative impact.
- Run creative tests to evaluate and iterate on strategies for improved outcomes.
Cross-Functional Collaboration
- Work closely with the global creative, growth, and production teams to align strategies across regions.
- Support the company’s growth initiatives by assisting with sourcing and managing EMEA creators and influencers.
- Actively participate in team meetings, sharing updates and insights to keep stakeholders informed.
Project Management
- Develop and manage creative briefs to guide internal and external teams in delivering high-quality assets.
- Ensure all creative projects align with the marketing calendar and meet deadlines.
- Contribute to broader European campaigns as required, supporting the company’s international growth.
Experience & Skills
- 3–5 years’ experience in creative strategy, brand marketing, or performance marketing, ideally within international or DTC brands.
- Proven experience developing and localizing creative campaigns across European markets.
- Demonstrated ability to translate global brand assets into culturally relevant, high-performing creative for local markets.
- Strong copywriting and localization skills - able to craft engaging, on-brand content for ads, landing pages, and campaigns.
- Hands-on experience managing creative production processes, from concept to execution, across internal and external teams.
- Strong analytical mindset; comfortable using performance data and insights to refine creative strategies.
- Experience collaborating with cross-functional teams (design, growth, brand, influencers, and production) across time zones.
- Highly organized and detail-oriented, able to manage multiple projects and deadlines in a fast-paced, high-growth environment.