Our client in the personal care industry is hiring a Creative Strategist!
About the role
We’re looking for a Creative Strategist who knows how to turn ideas, data, and psychology into high-performing ads. This role sits at the center of our growth engine. You’ll work from research all the way to final creative, making sure every concept has a clear purpose and a strong reason to convert. If you love taking ownership, moving fast, and building systems that actually work, you’ll feel at home here.
What You’ll Do
- Lead the full creative process — research, concepts, scripts, production, and iterations.
- Analyze performance data (hook rate, hold rate, CTR, ROAS, average watch time, etc.) and use it to improve ideas, angles, and scripts.
- Dig into consumer psychology to build strong angles, storylines, and direct-response copy.
- Build repeatable frameworks and systems that make the creative process faster and more scalable.
- Guide and manage a pod of video editors, designers, and other creatives.
- Navigate ad accounts and understand which data actually matters.
- Work closely with the growth and paid media teams to align insights and improve performance.
- Make fast decisions, test bold ideas, and take full ownership of the results.
- Ensure every creative is backed by research and tied to a clear performance goal.
What We’re Looking For
- 4–5+ years of copywriting experience, including time working before the AI boom.
- 4–5+ years in a creative strategy role (brand or agency).
- Strong ability to connect data to creative decisions.
- Solid understanding of consumer psychology and direct-response marketing.
- Someone who takes initiative and isn’t afraid to be aggressive with ideas and testing.
- A self-starter who prefers acting over waiting for instructions.
- A system builder — you know how to create frameworks that can scale.
- Experience working with brands doing 8-figure+ revenue.
- A track record of making a real impact on growth.
- Comfort navigating ad accounts and identifying key performance metrics.
- Experience leading creative pods (editors, designers, etc.).
- Ability to manage the full creative pipeline with ownership and clarity.
- Deep respect for research — you know great creatives start with great insights.
- A strong sense of responsibility and ownership.