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ATOLEA Jewelry is one of the fastest-growing women’s eCommerce jewelry brands globally, with 1,000,000+ customers across 145+ countries. Our mission is to create high-quality, affordable, and 100% waterproof jewelry that enhances our customers’ everyday lives!

We’ve grown rapidly through strong product-market fit, operational discipline, and community trust — and we’re now entering our next chapter: scaling our paid acquisition creative engine to world-class levels across multiple platforms.

We are hiring a full-time Creative Strategist to lead the creative strategy behind our paid acquisition channels — including Meta, TikTok, AppLovin Axon, and Snapchat — and build a repeatable system that consistently produces ads that convert at scale.

This is a high-impact, high-ownership role. You will own the creative strategy engine that directly drives customer acquisition and revenue growth.

This is not a “trend watcher” role. We’re looking for someone who understands what works in high-spend environments, has worked across multiple large DTC brands, can translate performance data into scalable concepts, and can adapt creative systems across platforms — not recycle the same format everywhere.

You’ll work closely with creators, editors, and performance marketing to turn insights into repeatable winning concepts, hooks, and iterations.

What This Role Is

A creative strategy leadership role for someone who:

• Has worked across multiple large DTC brands
• Has had exposure to high-spend ad accounts and understands how performance changes at scale
• Brings proven winning concepts and knows how to systemize what works
• Can build repeatable creative frameworks, not just one-off winners
• Understands that each platform requires a platform-native creative strategy (structure, pacing, hooks, editing patterns, psychology)

What This Role Isn’t

• A pure content creator role
• A junior hook-writing role
• A generic “make viral TikToks” role
• A role where you post ideas without owning testing and iteration

If your experience is primarily organic content creation (without paid ad performance responsibility), this role will not be a fit.

Key Responsibilities

Creative Strategy Ownership (Meta, TikTok, AppLovin Axon, Snapchat)

• Own the creative strategy roadmap for paid acquisition across our growth channels
• Define creative directions, messaging systems, concept families, hooks, angles, and formats based on performance data and audience insights
• Build a repeatable engine that produces consistently improving creative output over time

Concept Development + Winning Frameworks

• Generate a structured concept pipeline (not scattered ideas) with clear prioritization
• Develop winning concept “families” and iteration trees that systematically expand what works
• Translate product insights, objections, and customer psychology into direct-response creative concepts

Platform-Native Creative Strategy

Develop platform-specific creative frameworks for:

• Meta (UGC/DR systems, social proof, objection handling, structured iteration)
• TikTok (native pacing, creator style, trend-informed formats without relying on trends)
• AppLovin Axon (high-velocity, direct-response formats optimized for network distribution)
• Snapchat (native, fast, casual creator-style execution that resonates with Snap audiences)
• Adapt one core concept into multiple executions based on platform mechanics and audience expectations

Performance-Driven Iteration + Testing

• Work closely with performance marketing to align creative testing strategy with growth targets
• Use Northbeam’s MTA + Creative Analytics insights (and platform performance signals where relevant) to identify what’s working and why across hooks, pacing, structure, formats, claims, product focus, and psychological triggers
• Build structured A/B testing and iteration loops to improve CTR, CVR, CAC, and MER over time

Creative Intelligence + Competitive Research

• Track what top DTC brands are doing across platforms and bring proven concepts into our testing roadmap
• Run a weekly creative learning loop: what we learned, what we’re scaling, what we’re testing next
• Maintain an organized library of winning ads, concepts, and learnings

Cross-Functional Collaboration + Execution Enablement

• Partner with creators, editors, and content teams to bring concepts to life efficiently
• Create clear briefs that increase quality and reduce back-and-forth
• Help improve creative production processes so output scales without sacrificing performance

Key Qualifications & Success Traits

• 3+ years experience as a Creative Strategist in paid social / performance creative (DTC or agency background)
• Proven experience working across multiple DTC brands
• Exposure to high-spend ad accounts (you understand scale, volume, and iteration requirements)
• Proven experience building and operating a structured creative testing system inside a fast-scaling DTC brand
• Experience developing platform-native performance creative for Meta, TikTok, AppLovin Axon, and Snapchat
• Fluency using Northbeam’s MTA + Creative Analytics environment to evaluate creative performance using weighted attribution
• Strong fluency in direct-response creative principles (hooks, offers, pacing, objection handling, proof, CTA frameworks)
• Strong ability to translate performance data into repeatable creative systems
• Strong copy + messaging instincts (persuasion + consumer psychology)
• High ownership — you drive the roadmap without needing follow-ups
• Highly organized — you can manage high-volume pipelines and prioritize correctly
• Strong communicator — you can explain “why this works” clearly to the team
• Performance-minded — you care about results as much as creative quality
• Systems thinker — you build playbooks, not just individual ads

Bonus if You Have

• Experience in jewelry, fashion, beauty, or lifestyle categories
• Strong familiarity with AI tools to accelerate ideation, scripting, and iteration workflows

Why Join ATOLEA?

• Own one of the highest-leverage growth engines in the business — paid social creative
• Build a creative strategy system that wins repeatedly, not occasionally
• Work directly with leadership and shape how creative + performance marketing scales
• Join a brand with 1,000,000+ customers across 145+ countries — and help define what best-in-class paid social creative looks like at scale in jewelry

How to Apply

If you're excited to build the creative strategy engine behind one of the fastest-growing jewelry brands globally, and you know how to scale paid social creative across platforms, we’d love to hear from you.

To apply, please submit a bundled PDF that includes:

• Your resume
• A short cover letter explaining why you're excited about this role
• A portfolio showing paid ads you’ve strategized and helped bring to life — include: brand(s), concept + hook, what you tested/iterated, results (or outcomes) where possible, and why you believe it worked
• Your current location + timezone, and earliest start date (or notice period)

Plus, please answer the following in your PDF:

• What is the approximate monthly spend range of the highest-spend ad accounts you’ve supported? (No brand names required — ranges only, e.g., $100K–$250K/mo, $250K–$500K/mo, $500K+/mo.)
• How does your creative strategy change across Meta vs TikTok vs AppLovin vs Snapchat?

(Applications that do not include these materials will not be considered.)

Help us build a world-class paid creative engine behind premium, affordable, and 100% waterproof jewelry — and define what best-in-class performance creative looks like at scale.