ABOUT RAIDE
Raide exists to elevate human-powered movement in the mountains. We design and build the highest-performing and most functional equipment and apparel for ski touring and running.
We are one of the fastest-growing brands in outdoor sports by defying industry norms and holding an uncompromising bar across product, storytelling, and how we operate internally. This is a rare opportunity to help build a generational brand from the ground up — where everything you create directly shapes how athletes experience the mountains.
ROLE OVERVIEW
Raide is looking for a Creative Director to define how the brand shows up across product, content, and physical experience — from packaging and retail displays to long-form storytelling and digital touchpoints.
This is not a traditional campaign-only creative role. You’ll operate at the intersection of product, brand, and performance culture, translating Raide’s design philosophy into a cohesive creative system that scales across channels.
You will define creative standards, guide art direction, and ensure everything we produce — from athlete content to wholesale assets — feels unmistakably Raide.
This role is both strategic and deeply hands-on. You will concept, direct, critique, and build. This is a unique opportunity to shape a brand that will change the way athletes approach skiing and running.
If you’ve been a CS supervisor or manager at a DTC or e-commerce brand and you’re looking for your next challenge at a company where your work actually matters, this is it.
RESPONSIBILITIES
Brand Vision & Creative Direction
- Define and evolve Raide’s visual language and creative expression.
- Establish brand systems and guardrails that ensure cohesion across all touchpoints.
- Set and uphold the creative standard across product, digital, and physical environments.
- Translate technical product innovation into clear, differentiated storytelling.
Physical Design & Product Expression
- Design and implement Raide’s packaging systems.
- Define seasonal color and print direction in collaboration with product.
- Develop physical brand touchpoints across events, retail environments, and tradeshows.
- Ensure the physical experience of the brand feels intentional and elevated.
Campaigns & Product Launches
- Concept and direct seasonal launch campaigns (starting with SS26).
- Lead creative development from idea through execution — including shoots and asset creation.
- Craft culturally relevant ideas that position Raide as a leader in human-powered movement.
Content & Art Direction
- Define the creative direction across web, social, email, and digital environments.
- Build frameworks for athlete storytelling and long-form brand narratives.
- Direct photo and video shoots in mountain environments.
- Establish scalable creative systems that allow a lean team to execute consistently.
Creative Operations & Team Building
- Work with freelance designers, photographers, filmmakers, and collaborators.
- Build scalable creative workflows appropriate for a fast-growing startup.
- Use technology and AI tools to operate lean while maintaining a high production standard.
- Help define future internal creative hires as the brand scales.
First Projects
- Define and formalize Raide’s creative world and visual systems.
- Lead and execute the SS26 launch campaign.
- Establish a cohesive visual product naming, product info and product collection system across web, social, and email.
- Direct early content shoots.
- Shape Raide’s presence at running and ski touring events.
- Improve Raide’s packaging
WHO YOU ARE
- 7+ years in creative roles at high-growth consumer brands, agencies, or design studios.
- Proven experience leading creative direction for product launches and campaigns.
- Experience building or evolving a brand’s identity and systems.
- Strong portfolio demonstrating unique world-building, visual taste, and storytelling ability.
- Comfortable operating in lean, high-ownership startup environments.
- Strong familiarity with skiing and running.
WHAT WE OFFER
- Competitive salary ($140k–$200k depending on experience)
- Performance bonuses
- Equity
- Free gear
- Flexible working hours
- Unlimited vacation
- Health and dental insurance