Company Description
We are SkillOnNet, leading the igaming entertainment by providing our customers with the most entertaining and trustworthy experience possible, while also reinventing the gambling industry. We are home to more than 30 well-known brands, including PlayOJO, DruckGluck, BacanaPlay, Genting, and many more. We are committed to long-term development and sustainability, and we are trying to revolutionise our industry for the benefit of our players, ourselves, and the entertainment industry as a whole.
Job Description
Part of Skill On Net, PlayOJO.com is an award winning, cutting edge and innovative online casino challenger brand. Running on our own proprietary casino and player management platform we’ve been operating since 2017 across several regulated iGaming markets in Europe, North America and LatAm. PlayOJO has experienced exceptional success and is one of the fastest growing casino and bingo sites in Europe and is looking to follow that success in Denmark and Sweden.
We seek an energetic individual who has keen interest in brand development and acquisition-based marketing. You will work closely with the central brand marketing, digital marketing, affiliates, and CRM teams and be the champion of all local advertising and player communication channels.
This is an opportunity to take a leading role in the building of a new business in a strategically important region and join a company which is experiencing rapid growth through aggressive investment in its people, brand, and product offering.
Responsibilities include:
- Develop strategic plans for the development of brand building and acquisition marketing activities across the region.
- Develop and manage customer acquisition media channels: Above the line TV &radio, sponsorships, print, out of home and PR.
- Responsibility for digital marketing and other harvesting performance-based marketing channels working with in-house as well as external agencies.
- Develop and manage relationships with local 3rd parties such as media agencies, media groups, marketing, creative and production agencies. This includes agency selection and commercial negotiations.
- Ownership of substantial annual marketing plan, respective budgets and targets.
- Brand champion for the local brand including adaptation of global brand positioning, creative and tone of voice as well as creation of bespoke local brand assets and marketing campaigns.
- Undertake pre and post initiative analysis and reporting to provide campaign ROI, CPA and optimisation for future campaigns.
- Adhere to all gambling rules and regulations across all communication channels.
What we are looking for:
- 5+ years’ experience working in a similar marketing leadership role agency or client side in high transactional volume industry.
- 3+ years’ experience working in B2C online gaming in the Denmark and sweden
- Proven track record of successfully launching a new brand and achieving rapid business growth in Scandinavia.
- In-depth knowledge of the Scandinavian advertising and media space including establishing and maintaining business relationships with specialist media agencies and media owners.
- Demonstrating hands on approach proven track record in managing significant above the line marketing budgets, campaigns ownerships from beginning to end, including briefing, forecasting, tracking, reporting and performance analysis.
- Experience is people management including recruitment, training, and personal development.
- Native linguistic skills in either Swedish and or Danish
What's in it for YOU?
- Excellent work environment
- Attractive salary package
- Monetary vouchers on Birthdays and other special occasions
- Casual dress code
- A chance to advance professionally inside one of the world's largest iGaming organisations
What Life at SkillOnNet is like!
SkillOnNet is a firm believer in putting people first and our “family oriented” multinational culture is what drives us. We care and focus on our staff and ensure that you are provided with the most relevant and valuable tools, privileges and amenities.