About The Company
Dentsu is a global leader in marketing, advertising, and digital communications, dedicated to delivering innovative solutions that drive client success. With a strong presence across various markets, Dentsu combines strategic insight with creative excellence to craft compelling brand narratives and impactful campaigns. The company values diversity, inclusion, and a collaborative work environment, fostering a culture where talented professionals can thrive. As part of its commitment to excellence, Dentsu continually invests in cutting-edge technology and talent development to stay ahead in the rapidly evolving digital landscape.
About The Role
The Senior Copywriter for Group Insurance at Dentsu is a strategic, digital-first content creator specializing in insurance and wealth management sectors. This role involves developing clear, empathetic, and compelling copy tailored to B2B audiences, primarily insurance brokers, benefits decision-makers, and financial advisors. The Senior Copywriter collaborates closely with cross-functional teams—including strategy, content, design, and production—to craft messaging that resonates across multiple digital channels such as email campaigns, landing pages, paid search ads, video scripts, and content marketing initiatives. The ideal candidate possesses a deep understanding of the complex insurance and wealth management industries, with the ability to simplify intricate concepts while adhering to regulatory standards. This position offers an opportunity to influence brand messaging at a strategic level and contribute to impactful marketing initiatives that support client growth and engagement.
Qualifications
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do not discriminate based on race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, disability, marital status, political affiliation, religious practices, citizenship status, genetic information, veteran status, or any other protected characteristic under applicable law. We also provide reasonable accommodations for individuals with disabilities or special needs throughout the application and employment process. We value diversity and are dedicated to fostering an inclusive environment where all team members can succeed.
Dentsu is a global leader in marketing, advertising, and digital communications, dedicated to delivering innovative solutions that drive client success. With a strong presence across various markets, Dentsu combines strategic insight with creative excellence to craft compelling brand narratives and impactful campaigns. The company values diversity, inclusion, and a collaborative work environment, fostering a culture where talented professionals can thrive. As part of its commitment to excellence, Dentsu continually invests in cutting-edge technology and talent development to stay ahead in the rapidly evolving digital landscape.
About The Role
The Senior Copywriter for Group Insurance at Dentsu is a strategic, digital-first content creator specializing in insurance and wealth management sectors. This role involves developing clear, empathetic, and compelling copy tailored to B2B audiences, primarily insurance brokers, benefits decision-makers, and financial advisors. The Senior Copywriter collaborates closely with cross-functional teams—including strategy, content, design, and production—to craft messaging that resonates across multiple digital channels such as email campaigns, landing pages, paid search ads, video scripts, and content marketing initiatives. The ideal candidate possesses a deep understanding of the complex insurance and wealth management industries, with the ability to simplify intricate concepts while adhering to regulatory standards. This position offers an opportunity to influence brand messaging at a strategic level and contribute to impactful marketing initiatives that support client growth and engagement.
Qualifications
- 4+ years of copywriting experience in digital-first environments, with proven expertise in B2B insurance and financial services content.
- Strong portfolio demonstrating insurance, healthcare, or wealth management copywriting across digital channels.
- Exceptional written communication skills, with a keen eye for grammar, style, and editorial standards.
- Experience creating content for highly regulated industries, ensuring compliance with industry standards and regulations.
- Proficiency in Figma or similar collaborative design tools for reviewing and annotating creative assets.
- Ability to collaborate effectively with strategy, content, design, and production teams in a fast-paced environment.
- Understanding of audience segmentation and tailoring messaging for distinct B2B buyer personas.
- Knowledge of digital marketing channels including email/CRM, paid search, landing pages, and multimedia scripting.
- Experience working within regulatory and compliance frameworks specific to insurance marketing.
- Develop compelling, audience-appropriate copy for group health and life insurance brokers, translating complex product details into clear messaging.
- Create content and copy assets focused on wealth management for financial advisor audiences, supporting marketing and educational initiatives.
- Write across various digital channels including email campaigns, CRM sequences, paid search ads, landing pages, and video scripts.
- Ensure all copy aligns with regulatory, compliance, and brand standards, maintaining consistency across channels.
- Design and optimize landing page copy in collaboration with UX designers to enhance user experience and conversion rates.
- Script video and multimedia content that effectively communicates brand stories and value propositions.
- Contribute to content strategy initiatives, including thought leadership articles, white papers, and educational materials.
- Partner with strategy teams to develop messaging hierarchies, positioning, and value propositions tailored to target audiences.
- Collaborate with visual and UX designers to ensure cohesive messaging and design integration across all touchpoints.
- Work closely with account teams to understand client goals, brand voice, and audience needs, ensuring alignment in all deliverables.
- Support production teams by reviewing designs, annotating copy, and ensuring accurate formatting for multi-channel deployment.
- Medical, vision, and dental insurance coverage.
- Life insurance policies.
- Short-term and long-term disability insurance.
- 401(k) retirement savings plan with company matching.
- Flexible paid time off to support work-life balance.
- At least 15 paid holidays annually.
- Paid sick and safe leave policies.
- Paid parental leave to support new parents.
- Access to employee assistance programs and wellness resources.
- Opportunities for professional development and career growth within a global organization.
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do not discriminate based on race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, disability, marital status, political affiliation, religious practices, citizenship status, genetic information, veteran status, or any other protected characteristic under applicable law. We also provide reasonable accommodations for individuals with disabilities or special needs throughout the application and employment process. We value diversity and are dedicated to fostering an inclusive environment where all team members can succeed.