Role: Content Strategist (Trainee) / Personal Branding Specialist
Type: Remote independent contractor / freelance role
Role Description:
You'll be learning to develop and execute multi-channel content strategies while working with real clients. Your focus is transforming one interview into high-quality content across multiple platforms (LinkedIn, TikTok, YouTube, Instagram, Twitter, Blog, Podcast, etc). This is a hands-on role with significant responsibility and growth potential.
Daily Responsibilities:
- Interview clients (or analyze existing interviews) to understand their expertise and personal branding needs
- Develop multi-channel content strategies for each client – identify which platforms work best for their target audience
- Design personal brand strategy: messaging, tone of voice, positioning
- Ghostwrite content (LinkedIn posts, Twitter threads, blog posts, etc) in the client's voice
- Repurpose interviews into different formats (YouTube shorts, TikTok videos, podcast clips, quote graphics, etc)
- Use CapCut or similar video editing software to optimize content for different platforms
- Analyze platform algorithms – understand what works on LinkedIn vs TikTok vs YouTube
- Measure performance on each channel and optimize strategy based on data
- Create case studies and document the process (for sales team)
- Receive mentorship and feedback to develop your strategic skills
Requirements:
- Strong understanding of social media platforms (personal usage is fine – we'll teach the rest)
- Willingness to learn CapCut or similar video editing software
- Writing ability – can communicate clearly and adapt tone for different audiences
- Interest in personal branding and content strategy
- Ability to work independently and ask for help when needed
- Basic data literacy – comfortable with spreadsheets and metrics
- Organized and detail-oriented
- B2B or B2C interest / understanding
Nice to Have:
- Video editing experience
- Content creation portfolio or personal projects
- Marketing or communications studies
- Social media marketing interest
What We Offer:
- Real client work from day one
- Mentorship and learning opportunities
- Exposure to content strategy, personal branding, video production
- Flexible remote work
- Competitive compensation based on experience (entry-level to mid-level depending on background)