Content Lead – Crypto/Web3
We're on the hunt for a Content Lead who can do more than just write, someone who can shape narratives, set the tone, and lead the charge in how we tell our story to the world. In this role, you’ll define and elevate our content direction across a range of platforms, from formal publications to blog posts and social media. You’re a natural storyteller with a sharp editorial instinct, able to distill complex ideas into compelling messages. You thrive in fast-moving, unstructured environments, but you also bring clarity and alignment, rallying stakeholders and driving projects with precision. If you're passionate about crafting content that informs, inspires, and connects, we’d love to meet you.
What You’ll Be Doing
- Overseeing the development of clear, cohesive, and captivating content across our entire communication landscape, spanning our website, blog, social media, and emerging metaverse platforms.
- Own the editorial calendar, generating engaging blog posts, and other compelling content.
- Optimize blog content for SEO to increase organic traffic.
- Craft content that educates, inspires, and drives conversions by deeply immersing yourself in our products and customer base.
- Define and track key content metrics to refine strategic approach, demonstrating data-driven decision-making.
What You Bring:
- Minimum 2 years of proven experience in content strategy development and execution
- A passionate cryptocurrency enthusiast is a must. Prior experience in the crypto space is not essential, but basic domain knowledge is required
- Exceptional editorial acumen with the ability to tailor content across diverse subject matter, aligned with voice/tone guidelines, brand identity, and target audiences
- Possess a writer's mindset, keen eye for detail, and capacity to offer constructive feedback
- Adept at juggling multiple concurrent work streams, from ideation to delivery, by proactively anticipating obstacles, establishing success metrics, and providing progress reports
- English native is mandatory, other languages are a plus.
Ready to Shape the Narrative?
Join us to lead content strategy at the forefront of Web3. If you're passionate about storytelling, crypto, and making complex ideas accessible, this is your chance to craft the voice of a growing decentralized platform and leave your mark on the future of finance.