Remotehey

Scope:

The Sales and Marketing Manager plays a pivotal role in driving revenue growth and establishing a strong brand and market presence for our consultancy services in their designated territory. This multifaceted role combines sales planning, client relationship management, and creative marketing and sales and marketing campaigns to achieve our business objectives.

Location: United Kingdom, Netherlands

Designated Territory: Europe

Assigned Business Unit: UK

Reporting to: UK Operations Manager, Group Sales and Marketing Manager

Possible Internal Interactions: Service Line/Department Directors, Strategy

Possible External Interactions: Existing and Prospect Clients’ Personnel, Industry Trade Institutions and Influencers

Status: Full Time

Responsibilities and Duties:

Market Research and Analysis

• Conduct market research to identify and report industry trends, competitors, and potential growth areas.
• Regular analysis of market data, client key buying factors or problem areas to support decision making for our service and solution offerings, outreach channels/go-to-market and pricing strategies.

Coordination

• Work with UK operations manager to align marketing and sales and marketing efforts with the specific goals and objectives of each service area for the UK business unit. Understanding the unique solutions and value propositions of each service line is critical to tailor marketing and sales and marketing activities in the designated territory.
• Schedule regular meetings with the UK operations manager and Group Sales and Marketing Manager to discuss market trends, client key buying factors, client feedback, and updates on the service and solutions offerings and sales. These interactions help in keeping the marketing and sales and marketing activities aligned with the evolving needs of clients and the industry in the designated territory.
• Collaborate with the UK operations manager and Group Sales and Marketing Manager to determine the allocation of sales and marketing resources, such as budget and manpower, for promoting our services and solutions. Ensure that the marketing and sales and marketing resources are distributed optimally to support overall business growth and client acquisition/retention goals in the designated territory.

Marketing and Branding

• Assist in the development and implementation of marketing strategy, brand plan and marketing materials (traditional and digital) for our business.
• Assist in global and local digital marketing initiatives, including social media, email campaigns, and participation in industry events such as exhibitions and conferences.
• Monitor the performance of marketing and sales and marketing efforts in the designated territory and make data-driven adjustments as needed.
• Provide marketing training internally for staff to act as our brand ambassadors in their interactions with clients and local communities.

Business Development

• Identify and target potential clients and business opportunities in line with the marketing strategy.
• Build and maintain relationships with key decision-makers in client organisations.
• Develop and execute strategies for lead generation and client acquisition.
• Develop and execute strategies for attracting repeat business and client retention.
• Lead negotiations, prepare proposals, and close deals to secure new contracts.

Managing Annual Marketing and Sales Campaigns

• Work with the Group Sales and Marketing Manager and UK operations manager to devise annual marketing and sales campaigns. The campaigns should include setting clear objectives, target audiences, key messages, and metrics for success.
• Oversee the implementation of the marketing and sales campaigns, ensuring that they are executed on time and in accordance with the established strategy. Monitor the performance of different marketing channels and adjust the strategy as needed.
• Assist in the performance assessment of the campaigns. Use the assessment information to refine future campaigns and improve their effectiveness.

Identifying and Screening Key Clients

• Implement a market segmentation in line with the marketing strategy to categorise potential clients into distinct groups. This segmentation should be based on factors like industry, size, revenue, and specific needs relevant to our service and solution offerings.
• Develop an ideal client profile for the designated territory. This profile should outline the characteristics, pain points, and objectives of clients that are the best fit for our services and solutions.
• Invest time in in-depth research on key clients. Understand their current challenges, past interactions with our business and their position in the designated territory. This knowledge informs tailored marketing and sales and marketing approaches.
• Study competitors and their relationships with key clients in the designated territory. Identify areas where we can provide a unique value proposition and subsequently win competition.

Managing Key Clients

• Assist with appointing dedicated account managers or teams to handle key clients. These individuals should be responsible for nurturing relationships, understanding client needs, ensuring client satisfaction, and achieving a higher share of wallet and maximum repeat business.
• Assist with designing tailored solutions for key clients. These solutions should directly address the specific challenges and goals of each client.
• Establish frequent communication channels with key clients and maintain a strong, ongoing relationship. This includes regular meetings, check-ins, events, newsletters and feedback sessions to address any client concerns.
• Continuously track the performance and outcomes of our services and solutions uptake by key clients. Use key performance indicators (KPIs) to assess the value we are delivering and make adjustments as needed.
• Identify opportunities for upselling additional services or cross-selling complementary services to key clients.
• Promptly address any issues or concerns that key clients may have. Provide efficient solutions and demonstrate a commitment to their success.
• Request positive testimonials and referrals from key clients.
• Actively seek feedback from key clients about their experience with our services and solutions. Use this feedback to refine our service and solutions offerings and improve the client experience.

Client Relationship Management

• Foster strong, long-term relationships with clients, ensuring their satisfaction and seeking opportunities for upselling and cross selling services.

Budget Management

• Create a detailed annual budget for marketing and sales and marketing factoring in various expenses like payroll, advertising, events, content creation, and promotional materials.
• Ensure that the budget allocation to marketing and sales campaigns and other marketing and sales and marketing activities aligns with the strategic priorities of the business.
• Ensure cost-effective allocation of resources and measure ROI on marketing and Sales and Marketing investments.

Reporting and Accountability

• Keep Group Sales and Marketing Manager and UK operations manager and other stakeholders informed through regular reports. Be accountable for the success of the marketing and Sales and Marketing and transparent about the results, lessons learned, and recommendations for future improvements.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

Qualifications:

• Minimum of Bachelor’s degree in chemical, process safety, loss prevention, mechanical or electrical engineering.
• Postgraduate business-related degree is preferred.

Knowledge and Experience:

• Minimum 5 years of experience in B2B Sales and Marketing of engineering or consultancy services, preferably in energy, oil and gas or process industry.
• Strong understanding of the energy and chemicals industry, market dynamics, and client needs.
• Strong understanding of energy transition and the emerging/new technologies.
• Results driven.
• Strategic thinker.
• Exceptional communication (verbal and written) and negotiation skills.
• Proficiency in marketing tools and strategies, including digital marketing and analytics.
• Analytical mindset with the ability to make data-driven decisions.
• Excellent leadership, team management and organisational skills.
• Experience in sales planning and budgeting.
• Strong interpersonal and time management skills.
• Ability to multitask and prioritise and work under pressure.
• Strong ethical conduct.
• Ability to maintain strict confidentiality of business information.

Computer Skills:

• Advanced skills in Microsoft office (Excel, PowerPoint, Word)

Language:

• English