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Within the Marketing department, a dedicate team is responsible for supporting and improving the process and tooling used in the commercial Damen arena (globally). The team is on a mission to create a seamless omnichannel customer experience. In order to achieve this mission, a CRM system (Salesforce) was implemented, being one of the main applications in the customer experience landscape. Next to the CRM system Damen is providing tools to the (commercial) organization to manage their work, by having one database in place where a Damen employee can find all communication assets, like brochures, pictures, video’s etc., application is Bynder (DAM system). In a dynamic environment, the so named Customer Experience Tribe (combination of several agile-squads) is constantly contributing to the innovation in sales, service and marketing. We do this in an agile way of working, every 2 weeks new value is delivered to users of the platform. For the coming years, change is the only constant. More than once, it is not the technical challenges, but the people side and changed way of working that needs emphasis.
The role
Are you an experienced e-mail marketing specialist with a passion for creating personalized and impactful campaigns? Do you want to apply your skills in the innovative and dynamic world of the maritime industry? At Damen, we are looking for an e-mail marketing specialist to join our digital marketing team and help us optimize our customer communications and lead generation. As an e-mail marketing specialist within Damen it is your responsibility to optimize performance and lead generation through automated email and newsletter channels. Are you experienced in using data to continuously improve your segmentation and the performance of your e-mail campaigns?
Key Accountabilities
At Damen, we recognize the importance of supporting and developing talented individuals. We believe that the key to our success lies in matching the right person to the right role. That’s why we continuously invest in your personal and professional growth. Damen offers you (in case of fulltime employment):
Recruiter:
Ankie van Hees
Email:
[email protected]
Please apply through the Apply Button. Due to GDPR reasons we cannot accept applications by email.
Within the Marketing department, a dedicate team is responsible for supporting and improving the process and tooling used in the commercial Damen arena (globally). The team is on a mission to create a seamless omnichannel customer experience. In order to achieve this mission, a CRM system (Salesforce) was implemented, being one of the main applications in the customer experience landscape. Next to the CRM system Damen is providing tools to the (commercial) organization to manage their work, by having one database in place where a Damen employee can find all communication assets, like brochures, pictures, video’s etc., application is Bynder (DAM system). In a dynamic environment, the so named Customer Experience Tribe (combination of several agile-squads) is constantly contributing to the innovation in sales, service and marketing. We do this in an agile way of working, every 2 weeks new value is delivered to users of the platform. For the coming years, change is the only constant. More than once, it is not the technical challenges, but the people side and changed way of working that needs emphasis.
The role
Are you an experienced e-mail marketing specialist with a passion for creating personalized and impactful campaigns? Do you want to apply your skills in the innovative and dynamic world of the maritime industry? At Damen, we are looking for an e-mail marketing specialist to join our digital marketing team and help us optimize our customer communications and lead generation. As an e-mail marketing specialist within Damen it is your responsibility to optimize performance and lead generation through automated email and newsletter channels. Are you experienced in using data to continuously improve your segmentation and the performance of your e-mail campaigns?
Key Accountabilities
- Enrich customer data within Salesforce Pardot to improve personalization and targeting.
- Track leads to maximize the capabilities of Salesforce Pardot to drive campaign performance.
- Design, implement, and optimize automated email campaigns and flows, including A/B testing.
- Contributing to data-driven marketing through campaign analysis and reporting.
- Collaborate with external agencies to ensure successful email campaigns.
- Manage the content for all email communications and try new initiatives to improve processes and output (f.e. AI).
- Bachelor’s degree or equivalent experience in marketing, communications, or a related field.
- 2-4 years of experience in e-mail marketing or digital marketing.
- Strong analytical skills and experience with A/B testing, personalization, segmentation and email deliverability.
- Experience with omnichannel marketing as well email marketing platforms like Salesforce Pardot, HubSpot, Marketo or Salesforce Marketing Cloud is a plus.
- Strong project management, communication, and coordination skills.
At Damen, we recognize the importance of supporting and developing talented individuals. We believe that the key to our success lies in matching the right person to the right role. That’s why we continuously invest in your personal and professional growth. Damen offers you (in case of fulltime employment):
- A dynamic international working environment with a strong focus on technology and innovation.
- A competitive salary package with excellent secondary benefits.
- A minimum of 40 days of annual leave.
- Travel allowance to cover commuting expenses.
- Profit-sharing and pension schemes to secure your financial future.
- An active social environment with events and sports activities.
- The flexibility to work from home.
- Exposure to cutting-edge technologies and the latest e-mail marketing tools.
- The chance to develop new skills in areas such as marketing automation, customer segmentation, and data analytics.
- Opportunities to lead innovative projects that challenge the status quo.
- Support through our Damen Academy to continuously learn and develop both professionally and personally.
Recruiter:
Ankie van Hees
Email:
[email protected]
Please apply through the Apply Button. Due to GDPR reasons we cannot accept applications by email.